Who I am

At El Toro Media, I proudly bring the vibrant world of cycling to life through the exceptional lens of award-winning photographer and innovative video creator, Luis Alcantarilla.

Specialising in producing high-quality content tailored for marketing and social media platforms, we actively collaborate with global brands, professional cyclists, and esteemed WorldTour teams to deliver visually striking and engaging imagery that captivates viewers.

With a profound passion for cycling and a meticulous eye for detail, we skillfully craft compelling stories that resonate deeply with diverse audiences while elevating our clients’ presence within the competitive cycling industry.

Whether depicting dynamic race-day action, capturing behind-the-scenes moments, or executing brand-focused campaigns, El Toro Media is unwaveringly dedicated to capturing the true essence of this exhilarating sport.

I opted for El Toro Media, as with a name like mine, although unique, it’s easily complicated, muddled and forgotten and not as simple as some of those of my creative colleagues. With a proud Spanish heritage and a Taurean star sign, El Toro was borne.

 
The Canadian Factor 🍁🇨🇦 A champion’s bike. Shooting bikes is always good fun, it can be a quick job, or you can take your time. I’ve lost count of how many I’ve shot, and largely the shots are the same despite the obvious differ
Tour de France Femmes 🙌🏻 A great week with all the emotions, this group are so good to work with. Easy going, a lot of a laughs and a lot of fun. It started with a bang, Charlotte Kool took the stage, yellow and green in one fell swoop in front
Degenkobl 🪨 It’s true what I said before, watching Roubaix from the comfort of a sofa is one thing, but seeing the romance and brutality of this historic race was eye opening for me. Over the Roubaix weekend my main focus was to follow Dege
Pfeiffer’s Podium 🪨 Epic. I’m sure you’ve all seen her reaction to find out she came 3rd. We had to wait a few minutes to confirm. Eurosport were keen to get an interview in but Pfeiffer was adamant she was waiting until she confi
Altitude prep 🌋 Cyclists can really put themselves through the wringer. I’ve watched these guys do some incredible stuff. Their training is extensive, intensive and throughly researched to get them into their best possible shape. Following ca
Nimbl be quick 😮‍💨 I’m no influencer, but I love these shoes. They didn’t pay me to say this, it’s no ad, and I took these photos, well, why not? 🤷🏼‍♂️ I was lucky to swap a pair for some images - it’s good curre
The main men 💪🏻 Another good day with the Elite Men’s team after rain interrupted 🫠 I got pretty soaked up in the mountains on the back of the back and needed a bit of rice from @go_fast_chef to dry my camera out 😂 (thanks mate ✌🏻) A few
The Queens of the Peloton 👑 I love this group, a lot of energy, a lot of laughs and a lot of talent 🙌🏻 I always feel extremely welcome working with these lot, whether it’s road shoots, races or otherwise - from coaches and staff to riders,
The Young Guns 🤠 On the path to the elite levels, it takes more than being just a good bike rider. You can see that there’s some old heads in this group already and I’m confident a few of them will make the step up, although what do I k
Same team, new look 🟠🔵⚪️ New kit, new bike and new content for the women’s, men’s and devo programs 📸 Good to hook up with most of the guys and gals of @teamdsm_ in January with a handful of the men and women already hard at work in
Mallorca. The Island. 🏝️ I love this place. It’s a magical island. It hosts some of the most beautiful and famous climbs in the world - namely Sa Calobra and Formentor. 🏔️ It’s a cyclist’s paradise. A photographer’s dream.
The original modern professional 😎 He came. He saw. He conquered. I think you could liken Peter Sagan’s impact on cycling similar to that of David Beckham with football. Perhaps that’s bold, but Beckham was a hero of mine. I’m c
Local roads with local heroes 🫡 Nothing special here; I went for a spin with my friends this morning as @thetourofbritain was roughly 15km from my door, so a 70km loop was in order as the race went up a climb I’ve only ever ridden down 😅 I
Avec les femmes 🇫🇷🥳 I’ve been looking forward to this week for quite a while. After a quick visit to the men’s race, it’s time to watch the world’s best women do battle. 💪🏻 I’ve not spent so much time ‘on-ra
Legends live forever. Some people don’t know much about cycling, it’s still quite a niche sport, but if you know, you know. Cav? A lot of people know Mark Cavendish because of what he did for the sport, so many wins, world champion, nat
Fred at last 🙏🏻 These guys battered each other for nearly five hours, in red hot sun, blustery winds and outrageous downpours. Wearing each other down. They’ve raced against each other for years, they’re all good mates really, but th
Pfeiffer ✌🏻 I’ve worked quite a bit with @pfeiffergeorgi, and in fact my first project with her was when she was previously National Champ back in April 2022 alongside @bikeonscott and this was my first involvement with @teamdsm_. I produce
Moto TT 💨 British National Championship Elite Men and Women 🙌🏻 #cycling #cyclingimages #timetrial #roadnats #nationalchamps #croft #croftcircuit #tt #chrono #contralamontra #raceoftruth #canon #mycanon #canonuk #canonphotography #cyclingshots #p